Friday, March 16, 2007

Deseret News Ad Policy Reeks Havoc on Ruzicka

The Newspaper Agency Corporation in its infinite wisdom has seen fit to put revolving ads in its Internet Ad space, thus each time you go to a page to look at an article you get a different ad. In fact, just last Sunday the Tribune's Reader Advocate had a column on inappropriate advertising.

The latest victim in the revolving ad account appears to be right wing gad-fly Gayle Ruzika, that opponent of Cosmopolitan and People magazine covers in the supermarket, had a revolving ad pop up on her son's obituary page -- an ad claiming Sexier Rates, replete with a romance novel couple going after each other over a not-so-randomly phallic Eiffel Tower. Even the small ad above for an unknown product (probably the Want Ads) gets into the ironic effect with "A Match Made in HEAVEN." You know that if Gayle saw the ad (on the beloved Deseret News, no less) you know she would have been at the very least mildly irritated.

This whole thing is tragic and ironic in so many ways. A young man has lost his life. Apparently, if the order of the sentences is any indication of importance, the most important thing about Josh was his church membership. I found that sad. I found it equally sad that the Newspaper Agency Corp. doesn't have the good sense to figure out how to keep from posting inappropriate ads. Just because I wouldn't mind a porno ad next to my obituary, doesn't mean that I can't see that a significant number of people wouldn't want a couple grinning at each other with lust next to their loved one's obituary. The fact that Ruzicka has campaigned against even more benign images being covered up in grocery and convenient stores makes one feel that karmic elements of the universe were converging if the whole damn thing wasn't so awful.

1 comment:

JulieAnn said...

You captured the social issue concisely while touching on Ms. Ruzicka's loss with a great deal of compassion. Thank you...it is a classy commentary. I can't even imagine what it would be like to lose a child. To have anything written or said to me in any vein other than pure sympathy and compassion would be, to me, a really cheap shot. Well done.